Part 3: How To Solicit Training Proposals

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How To Request Training Proposals Once you’ve identified a number of potential training providers to contact, you can now start to collect proposals from them. Training Providers Will Have A Clear Idea But before you contact them, be sure that you have a good, consistent brief that outlines in detail all of the management training needs that you want the provider to meet; this way, training providers will have a clear idea of what is needed from them and will be able to propose training interventions that should have a tangible impact upon how your organisation operates. Compare Training Proposals Furthermore, having a detailed brief will reduce the amount of dialogue needed between you and any potential provider as they …

Brand Strategy: An Extension Too Far?

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Brand Extensions and How To Grow Your Brand The remit of a brand manager is to grow the brand strategically and successfully and for the long-term. Unfortunately, it seems that many dismiss the latter. In my brand training I go into detail about how to grow a brand and this includes brand extensions. There is a right way and a wrong way to extend your brand. If you have a recognisable and consistent core to your brand you are afforded the option of extending the brand – but never at the expense of the core. What do I mean about the core of the brand? Let’s take an example we are all familiar with – Kit Kat. Ask any number …

Searching For External Training Providers

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Part 2: Searching For Training Companies In the first part of “How To Improve Your External Training Company” we explored how to identify your management training needs. In this next section we share with you how to complete a productive search for suitable training providers: External Training Companies Once you have defined your training needs, the next step is to search for an appropriate training provider to meet those needs. Naturally, your first port of call may be your current training provider – having them fulfil your training needs could be advantageous as they will already have an existing knowledge of your company and trainers may already be known to your staff. However, even in situations where your company has used …

Define Your Training Needs

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White Paper: How To Improve Your Training Provider Today we launch the first excerpt from our free white paper: How To Improve Your Training Provider. The first section reveals the first stage in your improvement plan – defining your training needs. Part One: Define Your Training Needs It may seem obvious, but so many training managers fail to properly assess the training needs that exist in their organisations, instead giving way, too quickly, to the managers and directors who demand “this group of people need that type of training”. But rather than bowing to others wishes, and seeking training that may not be successful at addressing skills gaps, it is vital that training managers start by having honest and detailed discussions about what is …

The Power of Branding: Lucozade & Ribena

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Power Brands For many in Britain, Lucozade and Ribena offer a reminiscence to their childhood days. Days when you had Ribena delivered in glass bottles undiluted and Lucozade was drank only by the sick and unwell. So for a certain generation, there will be a sense of nostalgic loss at the news today that both ‘brands‘ have been sold to a Japanese drinks company for £1,350,000,000. That is a huge figure. So how did we get here? What they are buying In my branding training I reveal how a ‘brand is a promise’ – shorthand for a promise of a collection of benefits that the consumer will receive. In essence, an answer to the question ‘why?’ – why should I …