Define Your Training Needs

Carl Duncker Trainer Courses 0 Comments

White Paper: How To Improve Your Training Provider Today we launch the first excerpt from our free white paper: How To Improve Your Training Provider. The first section reveals the first stage in your improvement plan – defining your training needs. Part One: Define Your Training Needs It may seem obvious, but so many training managers fail to properly assess the training needs that exist in their organisations, instead giving way, too quickly, to the managers and directors who demand “this group of people need that type of training”. But rather than bowing to others wishes, and seeking training that may not be successful at addressing skills gaps, it is vital that training managers start by having honest and detailed discussions about what is …

The Power of Branding: Lucozade & Ribena

Carl Duncker Marketing Training 0 Comments

Power Brands For many in Britain, Lucozade and Ribena offer a reminiscence to their childhood days. Days when you had Ribena delivered in glass bottles undiluted and Lucozade was drank only by the sick and unwell. So for a certain generation, there will be a sense of nostalgic loss at the news today that both ‘brands‘ have been sold to a Japanese drinks company for £1,350,000,000. That is a huge figure. So how did we get here? What they are buying In my branding training I reveal how a ‘brand is a promise’ – shorthand for a promise of a collection of benefits that the consumer will receive. In essence, an answer to the question ‘why?’ – why should I …