Digital Marketing Courses: Future Launch

Digital marketing spend now stands at £31bn. That is money spent by agencies on digital advertisements, content marketing and digital campaigns. As a fast-growing industry, knowledge of best-practice techniques is lagging behind the financial investment that is being thrown at digital marketing. In fact, the term digital marketing is quickly becoming a synonym for marketing with traditional marketing becoming the forgotten cousin. In response to customer demand I am writing a number of digital marketing courses for delivery this Spring that cover the fundamental aspects which marketing professionals need to follow if they are to ensure the ROI on their investment. These are in addition to our conventional marketing courses. Just like SEO in the 90’s, there are a lot …