Advanced Marketing Training

Discover How To Maximise Profits From Market Segments, Position Persuasive Offers To Your Marketplace, Grow Business With New And Existing Customers And Create Strong Brand Identities On These Advanced Marketing Training Courses


ADVANCED MARKETING COURSE AIMS 

 Discover how to achieve growth in your business with strategic marketing techniques on this advanced marketing course. This blended learning approach to Advanced Marketing helps learners to understand and apply the strategic marketing approach to growth using a combination of marketing models and popular case studies.
 

ONLINE ADVANCED MARKETING TUTORIALS 

 The advanced marketing techniques learners discover through these online marketing tutorials include…

  1. Why Marketing?
  2. Business Environment / SWOT
  3. Marketing Objectives / Strategies
  4. Marketing Segmentation
  5. Marketing Mix
  6. Marketing Strategies
  7. Strong Marketing Messages
  8. Features and Benefits
  9. How Customers Take Action

ADVANCED MARKETING FACILITATION

During your in-house marketing course, our marketing coach will work alongside your marketing team facilitating your group for six hours of highly interactive marketing activities. The in-house advanced marketing techniques your staff will complete include…

Your Company And Your Marketplace

  • Review online learning modules
  • Receive questions
  • Activity: Identifying the Unique Capabilities of your Business

Managing Profits Across Multiple Market Sectors

  • Review online learning modules
  • Receive questions
  • Activity: Maximising Your Profits
  • Examples from EasyJet and Virgin Atlantic

Market Positioning

  • Review online learning modules
  • Receive questions
  • Activity: Creating Your Powerful Offer in the Marketplace

Developing Market/Service Growth Strategies

  • Review online learning modules
  • Receive questions
  • Activity: Market Development, Service Development
  • Case Study: Supermarket Giant Tesco

Managing Your Customer Base

  • Review online learning modules
  • Receive questions
  • Activity: Growing Your Business With Existing and New Customers

Exploiting Your Brand Values

  • Review online learning modules
  • Receive questions
  • Activity: Creating Your Strong Brand Identity
  • Activity: Growing Profits By Exploiting Your Brand Value

MOBILE MARKETING VIDEOS

 You’ll reap the benefits of these advanced marketing techniques back in your business. So how can you retrieve your training back at the office or on the move? Thankfully, we’ve an app for that. Your advanced marketing strategies are viewable on your mobile in handy one minute reminders. Created in an animated format with professional voice-overs you’re only ever a mobile or tablet away from a ‘bite-sized’ video of your advanced marketing learning.

advanced marketing course graphics

This course is ideally suited to marketing managers, business development roles and business owners who have experience in the basics of marketing whilst looking to further grow their business and advance their marketing skills. 

Marketing drives business growth and employment. Unfortunately, many basic marketing courses only focus on promotions and the basics of marketing. Not this course. Train In A Day’s advanced marketing program is especially designed to provide participants with a further collection of advanced marketing techniques that focus on business growth.

This Advanced Marketing Training Course is structured so that delegates participate in a strong element of practical activities and exercises to reinforce the theoretical content: the result is that learners will be equipped with the important knowledge and application of advanced marketing techniques, which will have tangible impacts upon their businesses.

“In this module we are going to explore an effective model for marketing. Here is the traditional marketing model displayed on the slide. You may recognise the 4 P’s of price, product, promotion and place.

Traditionally, companies would choose the product or service they wished to sell, set the price and then the method of delivery, or place, where the product can be accessed such as via the internet or in a retail shop.

Finally, the company would create a mix of various promotional activities in order to raise awareness of the product and to eventually convert this awareness into sales…”

ADVANCED MARKETING HANDBOOK 

As a delegate on this advanced training, each delegate receives a comprehensive course handbook including a copy of the slides and notes to work through and apply your new knowledge plus cheat sheets and mind maps.

Train in a Day will have a course handbook for each staff member professionally printed and bound, and delivered by courier to your business.

Staff find that the advanced marketing course guide is helpful as both a document of the learning and as quick reference.

We learn more effectively in groups with interaction and engagement so we limit attendance to a maximum of twelve employees. Along with your marketing trainer, completing your marketing course in a small group class and the engagement this brings delivers the most effective learning experience.
Documented evidence of your completion of the course and six hours learning towards your CPD. Professional organisations such as Chartered Institute of Marketing and Chartered Institute of Personnel & Development accept this evidence as part of your annual CPD requirement. All attendees who complete this advanced training gain a certificate of completion at the end of the course.

Share this Introduction to Marketing Course

advanced marketing training photoYOUR ADVANCED MARKETING TRAINER

Your facilitator for this advanced marketing course is Carl Duncker, Chartered Marketing Consultant MCIM

Carl Duncker is recognised as a leading UK marketing trainer, delivering marketing courses and internet marketing courses to business leaders, entrepeneurs and public sector managers.

As a Chartered Marketer with the Chartered Institute of Marketing, with 15 years of marketing management experience within b2b, b2c and public sector organisations, Carl brings a valuable wealth of expertise to your training course in a friendly and welcoming style.

These factors, coupled with Carl’s impressive portfolio of self-written marketing courses for marketing managers, mean that completing an advanced training course with Train In A Day is a rich, informative, and enjoyable experience.

YOUR ADVANCED MARKETING OPTIONS

Our unique approach to blended learning starts with video training. Marketing practitioners must continually invest in new marketing skills if they are to outperform their competition. If you would like to discover how to master the art of marketing we can help. Marketing training videos take you through the strategies and techniques of advanced marketing. Additionally, our learning is supported by the opportunity to problem-solve your marketing and business challenges in the classroom with a marketing trainer. Lasting 6 hours, your day is facilitated by an experienced marketing trainer whose only objective is to enhance your progress your marketing skills even further – whether it be through case studies, problem-solving or any suitable training intervention.  Contact a marketing trainer and let’s see how we can progress your skills together.

WANT MORE INFORMATION? CONTACT OUR MARKETING TRAINERS…. 

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