how to win local customers

How Your Employees Can Help Increase Google Rankings

Short Courses 0 Comments

Not everyone can afford training and coaching. And every business is not suited to the level of Google SEO courses which we offer. Small, local businesses, in particular, face a choice about where to invest their profits. However, for these types of businesses they can do much themselves to benefit from knowledge of SEO techniques. I’ve just written an article sharing the 9 most important factors in attracting more local customers online. The article takes the reader through the gift of free Google+ Local pages and how to get the most from these. If you own or run a local business and wish to attract those local customers searching for your service in your town or city then the tips …

Training Needs and Wants

Marketing Training 0 Comments

by Carl Duncker I’ve just created a post on trainingzone – a web community for training managers and consultants. The article describes the delicate balancing act between needs and wants in training design. That is my personal need to provide the knowledge and experience that learners will benefit from most whilst delivering those chunks of learning that the learners want to recieve. What is more interesting, however, is the concept of guest posting and how this can increase your Google ranking in a post Panda, post Penguin world. Arguably, the greatest source of valuable links to your website now comes from posting unique content onto a industry related blog. We are continually evolving our Google SEO courses to provide learners …