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Digital Marketing Courses: Future Launch

Carl DunckerDigital Marketing Courses 2 Comments

Digital marketing spend now stands at £31bn. That is money spent by agencies on digital advertisements, content marketing and digital campaigns. As a fast-growing industry, knowledge of best-practice techniques is lagging behind the financial investment that is being thrown at digital marketing. In fact, the term digital marketing is quickly becoming a synonym for marketing with traditional marketing becoming the forgotten cousin. In response to customer demand I am writing a number of digital marketing courses for delivery this Spring that cover the fundamental aspects which marketing professionals need to follow if they are to ensure the ROI on their investment. These are in addition to our conventional marketing courses. Just like SEO in the 90’s, there are a lot …

Facebook Fan Pages

Carl DunckerIn-house Training Courses Leave a Comment

We have been exploring the world of SEO via Facebook for our in-house social media marketing courses. Personally, I have added an article you may find interesting on the 7 top tips for Facebook SEO on my blog over at http://www.carlduncker.com/marketing-consultant/optimizing-your-facebook-fan-page-7-key-points/ We’ve applied the steps I recommend in my article to the traininaday facebook fan page at https://www.facebook.com/traininaday Specifically, we’ve put more emphasis on the in-house training courses as keywords at the front of the About, Description and Mission sections. by Carl Duncker

Pinterest for Business

Carl DunckerManagement Training Leave a Comment

We’ve recently been experimenting with use of the new Pinterest for Business accounts. If you haven’t yet claimed your username you can do it here. I’ve recently added a blog post about this over at trainingzone. Trainingzone is a website for the community of training managers. Pinterest is a highly viral, highly visual and highly valuable social media network. Like many of these applications, they begin in their infancy as free and social applications and then search for revenue streams to make the platform sustainable. The great appeal to marketers is both the brand potential and the link building potential. We’re experimenting how this could work best for businesses and will be keen to include our findings in our  marketing …

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How Your Employees Can Help Increase Google Rankings

Carl DunckerShort Courses Leave a Comment

Not everyone can afford training and coaching. And every business is not suited to the level of Google SEO courses which we offer. Small Business Marketing Small, local businesses, in particular, face a choice about where to invest their profits. However, for these types of businesses they can do much themselves to benefit from knowledge of SEO techniques. I’ve just written an article sharing the 9 most important factors in attracting more local customers online. The article takes the reader through the gift of free Google+ Local pages and how to get the most from these. If you own or run a local business and wish to attract those local customers searching for your service in your town or city …

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Social Media and In-house Training Courses

Carl DunckerIn-house Training Courses Leave a Comment

Recently submitted thoughts on an article I discovered in Forbes magazine. The article shares how Dell are making social media the cornerstone of customer engagement and have invested in developing the skills of over 3,000 of their employees to implement this strategy. I was struck by the size of this investment and the step change in how major companies see the future of customer service. In house Customer Service Training Potentially, a range of in-house training courses could help businesses meet their own customer service strategies. Further thoughts on this at my blog over at trainingzone by Carl Duncker