BRANDING TRAINING COURSEThis is a comprehensive course that covers all the vital elements of brand marketing and branding. Delegates will learn about the following areas:
- What is a brand?
- Why a brand is much more than a logo
- Types of branding used today
- The 9/10ths rule of branding
- Brand Positioning
- Case Studies: Department Stores
- Why Brand Management?
- The importance to company value
- Strategic implications
- How brands drive growth
- Tools for Developing Corporate and Individual Brands
- Brand Opportunity Tree
- Brand Conversion Model
- Brand Positioning Analysis
- Sixty Seconds Brand Test
- Brand Circle
- Case Studies: Cadburys Dairy Milk, Easy Group, After Eight
- Your Branding Pyramid
- Brand Vision
- Brand Mission
- Brand Proposition
- Brand Character
- Brand Values
- Case Studies: Direct.gov.uk; Glasgow Caledonian University
- Branding Campaign Planning
BRAND MARKETING COURSE FEATURES
Documented evidence of your attendance and completion of the course and 6 hours learning towards your CPD. Professional organisations such as the Chartered Institute of Marketing and Chartered Institute of Personnel & Development accept this learning towards your annual CPD requirement. All learners receive a certificate of completion at the end of the training day.
YOUR BRAND TRAINING FACILITATOR
Your facilitator for this brand management training course is Carl Duncker, Chartered Marketing Consultant MCIM.
Carl Duncker is a renowned brand marketing trainer, delivering brand marketing courses and brand training to business leaders, entrepreneurs and business managers.
As a Chartered Marketer with the Chartered Institute of Marketing, with 15 years of marketing management experience within b2b, b2c and public sector organisations, Carl brings a valuable wealth of expertise to your brand training course in a friendly and welcoming style.
Coupled with Carl’s impressive portfolio of self-written branding courses for marketing managers, it means that participating in a Train in a Day branding course is a rich, informative, and enjoyable experience.
YOUR BRAND MARKETING COURSE OPTIONSOur unique approach to enhancing your knowledge of branding principles starts with online video training. For those marketing professionals who would like to improve their branding skills we deliver the key techniques online. Going forward, we offer motivated learners the ability to develop their brand strategy with a Brand Marketing Workshop.
A full 6 hours, your training day is hosted by an accredited brand marketing practitioner who will work with you to analyse and craft your branding strategy. Contact our brand training consultants and let’s see how we can work together to develop your branding marketing strategy and improve your brand.
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