This content marketing training course is for those who understand the strategic importance of content marketing but lack the working framework to deliver a cost-effective content marketing strategy for their organisation.
How do you keep your army of customers satisfied with engaging and useful content? How do you do this across multiple platforms? How do you ensure that your content marketing is manageable and cost-effective?
BENEFITS OF CONTENT MARKETING TRAINING
You will discover the fundamentals of a content marketing strategy, how to construct it, how to find content and how to implement it to a scheduled plan. This content marketing course will show how to do just that. We break the day into four strategic sections with case studies and activities to focus your learning on your organisation. The four sections we will cover are:
1. Audience Research: Have We Met Before?
2. Content Marketing Audit: What Do You Have and Where Are The Gaps?
3. Perfect Match: The Right Content To The Right Person At The Right Time
4. Publishing Schedule: Who Does What When
YOUR CONTENT MARKETING TRAINERS
Carl is both an accredited Google AdWords practitioner and a Chartered Marketer of the Chartered Institute of Marketing and delivers a valuable pool of expertise to your content marketing course.
YOUR CONTENT MARKETING COURSE OPTIONS
Your blended learning in content marketing strategy and creation begins with online tutorials.
For marketing managers looking to build their content strategy skills, we deliver your key tips and techniques online. Going forward, we offer motivated learners the ability to develop their content marketing techniques in the classroom during a content marketing workshop. A full 6 hours, your training day is hosted by an online marketing expert who works alongside you to build, develop and implement your content marketing.
Contact our digital marketing training consultants and let’s see how we can work together.
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by Carl Duncker