Google AdWords Training

Discover How To Increase Revenue, Increase Brand Awareness, Create Effective Google AdWords Campaigns, How To Have Your Advert On Page 1 in 15 minutes, and Secrets That Reduce Your AdWords Spend On This Google AdWords Training Course


Discover how to rank on Google Page 1 whilst reducing your AdWords spend on this 1 day AdWords training course. Delegates will learn about key techniques to get the most out of Google AdWords, including the following areas…

  • How to transform the cost-effectiveness of your marketing with Google AdWords
  • Planning and structuring your AdWords campaigns
    • Creating AdWords campaigns that reduce your bid prices
    • Halve the cost of your bids with effective AdGroup structures
    • How to monitor and track your PPC campaign effectiveness
  • Discovering the keywords your customers use
    • Selecting the best keywords and identifying those to avoid
    • Google Keyword Tool and WordTracker
    • Discover the price and volume of searches for your keywords
  • Cost-effective keyword bids and bid strategy
    • Why the top position isn’t the most cost-effective
    • How you can win even when your competition is strong
    • Top bidding secrets, tips and techniques to reduce your spend
  • Winning adverts and how to write them
    • The secret formula that can halve your AdWords spend
    • Slicing, dicing and filtering out unwanted keywords and underperforming ads
    • Expert tips they don’t teach at Google to increase your click through rate
  • What landing pages are and how they can double, or treble your enquiry rates
  • Your Google Quality score, why it’s critical and how to improve it
  • Using split testing to continually improve your ad effectiveness

adwords training clients


Documentation and evidence of your completion of this AdWords course and of 6 hours learning towards your CPD.

Professional organisations such as Chartered Institute of Marketing and Chartered Institute of Personnel & Development accept this learning towards your annual CPD requirement. Every attendee receives a certificate of completion at the end of the training.


Carl Duncker
  • google adwords training trainer
Having built a successful training company using Google AdWords Carl shares his tips, tricks and techniques for lead generation with marketing teams nationwide. Practising internet marketing techniques for 10 years, Carl brings his energy to this AdWords training course. A recognised UK AdWords trainer, he delivers Google AdWords courses and internet marketing courses to business leaders, entrepreneurs and marketing managers.

Carl is both an accredited Google AdWords practitioner and a Chartered Marketer of the Chartered Institute of Marketing and delivers a valuable pool of expertise to your Google AdWords training course. 


Our unique approach to improving your ROI from Google AdWords campaigns begins with online video tutorials.  Our informal aim with all our AdWords and PPC training is to halve your current spend whilst doubling your enquiries.

For those marketing professionals who would like to improve their Google AdWords skills we deliver your key tips and techniques online. Going forward, we offer motivated learners the ability to develop their social media skills in the classroom with a Google AdWords training class. A full 6 hours, your training day is hosted by an accredited Google AdWords practitioner who will work with you to analyse and improve your campaigns and ads.

Contact our digital marketing training consultants and let’s see how we can work together to reduce your AdWords spend and to improve your return on investment.


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