Introduction to Sales Skills

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This one-day introduction to sales skills course covers all core sales theories and also looks at a range of practical techniques that will enable participants to evaluate their current sales effort, identify ways to improve their practices, and generate more sales. Through this course, your sales team will learn:

  • How to identify excellence in the field of selling
  • Methods to increase sales levels
  • A structured approach to securing telephone appointments
  • How to uncover customers’ requirements through the use of questions
  • Ways to better match customer’s needs to product benefits
  • Face-to-face selling techniques
  • Persuasion strategies

This course is designed for those who are new to sales, and for those who have not received any formal sales training. Anyone who wishes to attract more customers to their business and to encourage repeat purchases would benefit from participating on this course.

Making sales is vital to the success of all businesses: whether you’re selling a can opener or a hotel room, the buying of products and services is the foundation upon which good business is built. Since it’s so important for sales staff to possess an optimum set of sales skills, Traininaday has devised this one-day Introduction to Sales Skills course to meet the needs of your sale force.

This course covers the key principles of selling that are integral to the success of all selling teams, including SWOT and PESTLE planning, questioning techniques, ways of demonstrating features, how to negotiate, and even the importance of body language. All of which are a recipe for success when it comes to selling.

Your Introduction To Sales Skills Training Course includes…

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Interaction and engagement are vital ingredients that aid effective learning in groups.  As a result, Traininaday limit attendance to a maximum of 12 learners per course to foster engagement within a group, whilst also giving the personal attention that you deserve.

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All learners on this course you will receive a detailed handbook, which contains a copy of the presentation and activities and exercises to work through and apply your learning, as well as the cheat sheets and mindmaps described below. We can send an electronic copy of this handbook to your organisation to print in advance of your course, or if you’d prefer, Traininaday will have a handbook for each delegate professionally printed and bound, and delivered by courier to your location, for an all-inclusive charge of just £100.

[/toggle] [toggle title=”Introduction To Sales Skills Cheat Sheets”]

A handy reference document of the main learning points from your Introduction To Sales Skills training day.

[/toggle] [toggle title=”Introduction To Sales Skills MindMap”]

A visual reference of the key ideas and practices from your Introduction To Sales Skills training course.

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All learners on open courses will receive refreshments and lunch as part of your training day. For inhouse courses, lunch and refreshments are the responsibility of your organisation.

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Documented evidence of your attendance and completion of the Introduction To Sales Skills course, which contributes 6 hours of learning towards your total CPD hours.


CPD hours

Professional organisations such as Chartered Institute of Marketing and Chartered Institute of Personnel & Development accept this learning towards your annual CPD requirement. All learners receive a certificate of completion at the end of the training day.

Leading organisations choose traininaday…

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Carl Duncker - inhouse marketing trainerYour Marketing Trainer

Your facilitator for this Introduction to Sales Skills course is Carl Duncker, Chartered Marketing Consultant MCIM

Recognised as a leading UK marketing trainer, Carl delivers a range of different sales and marketing courses to business leaders, entrepeneurs and public sector managers.

Carl is a Chartered Marketer with the Chartered Institute of Marketing, with 15 years of marketing management within b2b, b2c and public sector organisations. This, coupled with an impressive portfolio of sales and marketing courses for managers, means that Carl brings a valuable wealth of unique experience and insight to this sales skills training course in a friendly and welcoming style.


Do you have questions about this sales skills course?

We can deliver this introduction to sales skills course exclusively to your team and on your premises. The standard course will include the same content as we deliver in our public training day. A tailored course can be customised to include specific case studies. A bespoke course is re-written by the course facilitator to include new content unique to you and has a high-level of customisation.

Just enter your details into the enquiry form below to request a quotation on running this course in-house. Simply choose a customisation level that reflects how much, if at all, you would like to adapt this course to your learner’s needs:


Traininaday have been delivering exceptional business training since 2004. Focused on delivering the maximum knowledge and growth to learners, each training course is high-impact and facilitated by experts in their field. More than presentations, experts ensure your training is interactive and bursting with opportunities to ask questions and explore your unique challenges.

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