Public Relations Course

[biginfopane color=”#FF6E22″ textcolor=”#ffffff” title=”PR & Public Relations Training”]Discover What Public Relations Really Is, How To Create Your Own Public Relations Plan, Define Your Key Messages, Learn Techniques For Successful Idea Generation, How To Write A Press Release, and Press Release Templates[/biginfopane] [custom_gallery id=”662″]

Public Relations Course

On this Public Relations Course, delegates will learn key principles and specialist techniques to design an effective public relations strategy. Material featured on this PR course includes…

  • What is PR?
  • The Truth about PR
    • What PR is not – the difference between PR and Advertising
  • Case Studies: BT; Gambling Bill Campaign
  • What PR can do for you
  • Fundamentals of the PR process and PR strategy
  • 9 stages of effective PR Planning
  • How to understand your current positioning
  • Case Study: Yorkie
    • Defining your PR objectives
  • Case Studies: Political Campaigns; BT
    • Defining your Audiences
    • Defining your Key Messages
  • Case Studies: New Labour; Direct Line
    • Selecting target media
    • Idea Generation
  • Case Studies: Which Car?; Peugeot; Powergen
    • Successful ideas for PR
  • Small business public relations
  • Putting it all together for an Effective PR Strategy
    • Setting up your PR Program
    • How to Write a Press Release
    • Press Release Samples and Templates

This course is ideally suited to anyone wishing to improve the effectiveness of their company’s PR strategy. Whether you’re new to public relations, or are a seasoned pro, you’re bound to gain new insights and learn practical techniques that will ensure the success of your PR strategy.

This Public Relations Course is structured so that delegates receive a strong element of practical activities and exercises that reinforce the theoretical content, this means that this course will equip learners with fundamental knowledge and an understanding of the application of this knowledge, to guarantee effective public relations strategies.

public relations course clients

Your Public Relations Training Course includes…

[toggle title=”Maximum 12 delegates” state=”opened”]

Learning is most effective when people are in groups that have high levels of interaction and engagement, as a result Traininaday choose to cap attendance at a maximum of 12 learners. This gives you engagement within a group, along with the personal attention that you deserve.

[/toggle] [toggle title=”Public Relations Student Handbook”]

As a delegate on this course you will receive a detailed handbook including a copy of the presentation and exercises to work through and apply your learning, as well as the cheat sheets and mindmaps described below. We can send an electronic copy of this handbook to your organisation to print in advance of your course, or if you’d prefer, Traininaday will have a handbook for each delegate professionally printed and bound, and delivered by courier to your location, for an all-inclusive charge of just £100.

[/toggle] [toggle title=”Public Relations Cheat Sheets”]

A handy reference document of the main learning points from your training day.

[/toggle] [toggle title=”Public Relations MindMap”]

A visual reference of the main points from your training course.

[/toggle] [toggle title=”Lunch and Refreshments”]

All learners on open courses will receive refreshments and lunch as part of your training day. For inhouse courses, lunch and refreshments are the responsibility of your organisation.

[/toggle] [toggle title=”Certificate of Completion”]

Documented evidence of your attendance and completion of the course and 6 hours learning towards your CPD.


CPD hours

Professional organisations such as Chartered Institute of Marketing and Chartered Institute of Personnel & Development accept this learning towards your annual CPD requirement. All learners receive a certificate of completion at the end of the training day.

Leading organisations choose traininaday…

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public relations course trainer photo

Your Public Relations Course Trainer

Your facilitator for this PR course courses is Carl Duncker, Chartered Marketing Consultant MCIM

Carl Duncker is recognised as a leading UK marketing trainer, delivering public relations courses and PR training to business leaders, entrepeneurs and public sector managers.

Carl is a Chartered Marketer with the Chartered Institute of Marketing.

With 15 years of marketing management experience within b2b, b2c and public sector organisations, and an impressive portfolio of self-written marketing training courses for marketing managers, Carl brings a valuable wealth of experience and unique insight to this PR training course, which he delivers in a friendly and welcoming style.

Do you have questions about this public relations course?

We can deliver this public relations course exclusively to your team and on your premises. The standard public relations course will include the same content as we deliver in our public training day. A tailored public relations course can be customised to include specific case studies. A bespoke PR course is re-written by the course facilitator to include new content unique to you and has a high-level of customisation.

Complete your details below to request a quotation on running this PR course in-house. Simply choose a customisation level that reflects how much, if at all, you would like to adapt this course to your learner’s needs:


Traininaday have been delivering exceptional business training since 2004. Focused on delivering the maximum knowledge and growth to learners, each training course is high-impact and facilitated by experts in their field. More than presentations, experts ensure your training is interactive and bursting with opportunities to ask questions and explore your unique challenges.

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