This article aims to address the seemingly basic issue of customer service, and will help you understand why it is such an integral part of any organisation. Customer service is the provision of service to your businesses customers before, during and after a purchase. It exists to enhance the level of customer satisfaction, aiming to make the individuals experience with your company a more pleasurable one. If the only contact an individual has with an organisation is through customer service, then this can shape their whole perception of the corporation. It has been proven that customer service can even increase an organisation’s ability to increase income and revenue, and it is therefore believed by many people that it should be …