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Social Media Courses Explained

Carl DunckerManagement Training Leave a Comment

Social Media Training: Why? Teaching someone how to use social media is a bit like schools teaching teenagers how to use Word. They already know it and are probably better than you too. So why bother with social media marketing courses? Because there is a gap in knowledge from being able to use social media platforms and being able to convert that discipline into an added-value activity for your business. Social Media Marketing What do people mean when they refer to social media marketing? Isn’t it just social media? Well, not quite. Social media are the networks and platforms we use to communicate electronically with those we are connected with. Social media marketing is having a strategy and a purpose …

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Digital Marketing Courses: Future Launch

Carl DunckerDigital Marketing Courses 2 Comments

Digital marketing spend now stands at £31bn. That is money spent by agencies on digital advertisements, content marketing and digital campaigns. As a fast-growing industry, knowledge of best-practice techniques is lagging behind the financial investment that is being thrown at digital marketing. In fact, the term digital marketing is quickly becoming a synonym for marketing with traditional marketing becoming the forgotten cousin. In response to customer demand I am writing a number of digital marketing courses for delivery this Spring that cover the fundamental aspects which marketing professionals need to follow if they are to ensure the ROI on their investment. These are in addition to our conventional marketing courses. Just like SEO in the 90’s, there are a lot …

Facebook Fan Pages

Carl DunckerIn-house Training Courses Leave a Comment

We have been exploring the world of SEO via Facebook for our in-house social media marketing courses. Personally, I have added an article you may find interesting on the 7 top tips for Facebook SEO on my blog over at We’ve applied the steps I recommend in my article to the traininaday facebook fan page at Specifically, we’ve put more emphasis on the in-house training courses as keywords at the front of the About, Description and Mission sections. by Carl Duncker